Advertising research

Advertising research

Idea 1- Friends enjoying food with phones and gossiping etc to make it resemble Essex.

Essex people are stereo-typically perceived to have parties and enjoy gossiping
Props - Takeaway boxes
Location living room.

Idea 2 - Group of girls getting food delivered however they pay more attention to their phones final advert is the group posting about the food delivery service on social media

Essex people are known to be social media and phone obsessed.
Props - take away boxes and mobile phones.
Location - dining room

Idea 3 - Stereotypical Essex girl ordering takeaway then becoming infatuated with the delivery driver.

Essex people can be seen as dramatic and the Essex youth idolise celebrities in relationships eg romantic movies.Props - takeaway bags or boxes , plain polo for delivery driver and mobile phone.

Location - House

Idea 4 - Layout of takeaway and possibly the progression of the takeaway being delivered from the shop to the house.

Essex culture with possible locations of streets and the people delivering and receiving the takeaway match the Essex stereotype.

Location - takeaway places and house

prop - takeaway boxes.