Audience research and feedback

Audience Research

Socio-economics - GEARS

Gender

Ethnicity 

Age

Region (Regional identity)

Social Economics

Gender -  My target audience is both female and male and i will represent this by my models being both male and female due to it being a food delivery service it was simple for me to make the advert diverse to both genders.

Ethnicity - I will aim to use models from different ethnicities if available to make my advert more exclusive due to Essex being culturally diverse.

Age - My target audience ranges from the ages of 16-25 i will represent them by using bright colours and my logos being targeted to younger audiences such as a pair of lips to represent youth wearing lots of make up compared to the older generation and my models within the advert being from that age gap.

Region - The region of this advert is targeted towards people from Essex and i will represent them in various ways. Such as the bright white teeth being apart of the logo which Essex people are stereo-typically known for. My models will also represent Essex by wearing the typical clothes and looking the same such as my female model using fake tan.

Social economics - For my advert i will target people from middle and working class due to them being the ones who would be financially stable to order takeaway and other expenses for leisure.

I will also target students due to the stereotype that they only eat takeaway food opposed to home cooked meals as well as an average student fitting the target age.

The Aspirer -  fill in later

The Mainstream-  fill in later

Survey questions

1) What logos do you prefer? A or B

2) Do you think my slogan of "come 'ere often?" links to the Essex stereotype. If not explain why?

3) Do you agree with the colour red being used in a food advertisement?

4) Are you from the region of Essex?

5) Please describe your initial reaction to the mock up adverts.

6) What could i do to improve my advert?

7) Please describe your initial reaction to the mock up adverts.

8) Do you think my location shots for my advert are appropriate?

9) Do you agree that the use of twitter in my advert targets the 16-25 demographic given?

10) How old are you? (16-25 , 25-35 , 36 -45 , 46-55)


My survey feedback - 
total of 14 participants

From this question i can see that the majority of the participants fit the age range given for the advertisement however by one person being in the age range of 41 and above it means i also have a wide range of responses.This is important because i now know 92.9% of my feedback will be from the age demographic needed. 

From this question i can see that 92.9% of the participants are from the region of Essex however 7.1% are not from the region of Essex. This means the target demographic of Essex citizens are participating in my survey therefore i know the initial reaction from the target region

From this question i can see that the target demographic prefer the logo of the lips with 71.4% choosing that other the shield. However 28.6% picked the shield as their preference for the adverts. I will use the logo of the lips due to it being the more popular choice.

From this question i can see positive feedback revolving my slogan for my company. The criticism of the slogan possibly sounding more London/Cockney will be resolved by my models and other slogans associating with Essex to emphasise the difference between Essex and London. I will keep the slogan "come 'ere often?" due to majority of the feedback being positive.

This question had 100% of positive feedback revolving the fact that the man colour of my adverts slogans and logo is red due to it being considered to have a link with other food advertisements and companies such as Just eat who is a popular food delivery service also.

This question allowed be to gather critical feedback revolving my advert allowing me to improve what i already have. My mock ups included pictures from the internet therefore they may not of linked which could relate to the comment of "confused but interested" therefore i will try hard to make sure my final work link. The comment of including the Essex stereotype more will also be achieved by models having tanned hands and fake nails as well as the mannerisms the female model will show in the photo such as paying more attention to the male deliver driver. It is shown how the idea of Twitter being involved has had a positive impact making it relate to the age demographic of 16-25 however i will take the feedback of making the twitter picture more noticeable.

This specific questions show that no clear decision has been established however the 57.1% voting just the red stroke effect allows me to make my own clear decision revolving what to do next with my advert. However i might incorporate the colour orange into my advert whether it is within the text or not due to the red and orange also having a positive reaction. 

This question shows similar responses at a different intensity of agreement. By 50% strongly agreeing it could be interpreted that they consider that the involvement of twitter links to the 16-25 target demographic. One the other hand 35.7% just agree with the statement. 14.3% are neutral meaning more work is to be done to make the specific advert of the mobile phone on the application of Twitter revolve around the age demographic.

 Positive feedback is only shown with this question due to 100% of the participants agreeing with the fact that the location shots i provided of a door is appropriate for a food delivery service.