Construction

Construction

When constructing my advert i made a clipboard with the dimensions as mention in the screenshot to the side. I then created bleeds of 0.5cm and 1cm so that I will not remove any of my work when I print off my final adverts.I used the headline  'Fast.Fresh.Favourable.' i did this because it emphasises the advertising strategy of alliteration to entice potential customers as well as describing what the company will offer.I then copied my the logo from when I created it on Photoshop onto the advert. I did this by reopening the Photoshop document and quick selected the logo. I then copied and pasted it onto all of my adverts.
The editing of the first advert included using Photoshop to increase the brightness making the advert more eye catching as well as adding the logo to the paper bag and to make it more realistic i used the effect of blending to create the creases of the bag onto the logo to make it look realistic rather than placed on the bag. This is significant because the logo is now on the advertisement three times making it more memorable however not repetitive creating a trademark piece of artwork for the company which is the drawing of the lips. This differs from the mock up design in the way that logo was only shown once where as the final advertisement has the artwork of lips three times. I placed the tagline directly underneath the headline due to that being where i have the most empty space as i tried to avoid covering the models.

When constructing my advert i made a clipboard with the dimensions as mention in the screenshot to the side. I then created bleeds of 0.5cm and 1cm so that I will not remove any of my work when I print off my final adverts. I then added the primary photograph i took of Natalia which i edited by increasing the brightness of her face and the paper bag as well as using the curve tool to make the background darker emphasising her facial features as well as the product. I then copied my the logo from when I created it on Photoshop onto the advert. I did this by reopening the Photoshop document and quick selected the logo. I then copied and pasted it onto all of my adverts.However for this advert i used the logo once on the bag to represent the packaging the customer would receive which i made it realistic onto the bag through the blending tool on Photoshop. As well as on the top left third as the main logo the audience will see on the advert.This is significant because the logo is now on the advertisement two times making it more memorable however not repetitive creating a trademark piece of artwork for the company which is the drawing of the lips. I used a sans serif font for the tag line "the way you luv it", as this will give a modern feel to the product but also a clean look which grabs attention from afar. The colour of the sans serif font "Goudy Stout" is both red and white which red used within food advertisement in store signage because it encourages appetite and enhances metabolism. I also used the stroke effect to make the writing stand out more and make the advert have a trademark font that makes it look different when compared to other food delivery services.

When constructing my second advert i also made a clipboard with the dimensions as mention in the screenshot to the side. I then created bleeds of 0.5cm and 1cm so that I will not remove any of my work when I print off my final adverts. I then added the primary photograph of all four models at the table taking pictures of their food that they received from your food.The photo itself i did not want to edit much due to me being happy with the final picture i just increased the brightness and made sure i picked the photo that had the best angle of the models taking the photos of the food. I did this by collecting all of my photographs and making a yes and a no folder with the photos i liked and disliked.I then copied my the logo from when I created it on Photoshop onto the advert. I did this by reopening the Photoshop document and quick selected the logo. I then copied and pasted it onto all of my adverts.The headline 'deliciously different' uses the advertising technique of alliteration to attract potential customers making the advert more memorable. The logo is positioned in the top right third due to the clear space making the colour red from the logo stand out more as well as not covering any of the models. The colour red and white within the sans serif font "Goudy Stout" makes it bold and eye catching for potential customers as well as the use of the stroke effect. 

When constructing my second advert i also made a clipboard with the dimensions as mention in the screenshot to the side. I then created bleeds of 0.5cm and 1cm so that I will not remove any of my work when I print off my final adverts. I the added the main photo which is primary due to it being produced by myself. I edited the photo by using the lasso tool on Photoshop to create the allusion of the models hands being orange representing a stereotypical Essex fake tan i did this by increasing the contrast levels of the hand. Both the headline and strap lines uses the sans serif font called "Goudy stout" with red and white colouring due to the use of the stroke effect. The mobile phone from the shoot was already loaded onto a social media site making it easier for me to produce a fake  "tweet" i did this by using the font tool to create the text "fab food from @yourfood #hangrybuthappy" then used the curve tool and image settings to resize and relocate the image to make it look like it is on the phone as well as realistic doing the same to the image of the Chinese which is an example of what the company has to offer.I then copied my the logo from when I created it on Photoshop onto the advert. I did this by reopening the Photoshop document and quick selected the logo. I then copied and pasted it onto all of my adverts placing it on this advert in the bottom right third of the page due to that having an empty space making the logo stand out more.