Advertising strategies & annotations

Advertising strategies;

• Bright colours
• Celebrity endorsement - intertexual links
• Slogans
• Welcoming
• Offers and promotions
• Catchy Headlines
• Font - big and bold - sans serif
• Trending - memes
• Humour - exaggerated stereotypes - vernacular - peng - you know what i mean
• Emotional Advertising Appeals- Appealing to your audience's emotions can be achieved through strong imagery, impactful text or powerful music. An emotional advertising appeal depends more on feelings and perceptions than logic or reason to provoke action.
• Fear appeal - Using strong visuals, ads can draw on hidden fears. Some ads draw on personal fears, while others draw on a sense of loss such as adverts for smoking.
• Sex appeal- One of the best known advertising appeals is that sex sells. People use sexy models and "sexy" product shots that will make the viewer emotionally excited.
• Romance appeal - A sense of romance can take people back to a nostalgic moment that evokes emotion. Romance does not necessarily have to do with relationships, but rather a sense of powerful feeling that is inspiring and idealised.
• Potential appeal - This type of advertising appeal communicates a sense of empowerment to turn dreams into a reality.